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September Sports Betting Jumps In Michigan, Pennsylvania, New Jersey

The return of pro and college football yielded massive increases in handle, but revenue lagged in two of the states

by Jeff Edelstein

Last updated: October 23, 2026

Michigan and Pennsylvania sportsbooks took in a ton more bets in September than the month before — thank you, NFL and college football — but revenue grew much more slowly.

Michigan’s online handle climbed 64.9% from August, while Pennsylvania’s combined online and retail handle increased 60.2%. However, adjusted revenue in Michigan rose just 2.9%, and Pennsylvania’s taxable revenue increased 13.7%, with promotional deductions more than doubling.

New Jersey’s September operator numbers, meanwhile, showed nearly $77 million in combined online and retail sportsbook revenue.

Michigan

Michigan’s online sportsbooks handled $544.8 million in September action, up from $330.5 million in August, according to the report issued by the Michigan Gaming Control Board.

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Gross revenue reached $55.5 million, compared with $34.6 million a month earlier. Adjusted gross revenue barely moved, rising to $24.9 million from $24.2 million.

The difference between gross revenue and AGR widened to $30.6 million from $10.4 million.

FanDuel led the online market with $186.3 million in wagers and $16.7 million in gross revenue. DraftKings followed with $153.7 million in handle and $14.2 million in gross revenue.

Those top two operators’ AGR results went in opposite directions. FanDuel’s fell to $8.3 million from $9.3 million in August, while DraftKings’ rose to $6.7 million from $6 million.

BetMGM finished third in handle at $56.6 million, with AGR of $5.1 million, followed by Fanatics Sportsbook at $48.9 million in handle and $3.3 million in AGR.

Bet365 took $30.1 million in bets and generated $4.7 million in gross revenue, but it reported an AGR loss of $1.3 million.

New Jersey

New Jersey’s September report showed $72.9 million in online sportsbook gross revenue and $4.1 million from the brick-and mortar sportsbooks.

FanDuel led online operators with $24.7 million in revenue, followed by DraftKings at $21.3 million.

Bet365 finished third with $6.6 million, narrowly ahead of BetMGM’s $6.3 million. Fanatics Sportsbook reported $4.9 million.

Caesars Sportsbook’s operations through its Tropicana affiliate and Monmouth Park combined for $3.2 million. Hard Rock Bet reported $2.3 million.

Among retail locations, the Meadowlands reported $1.6 million in gross revenue, followed by Borgata at $1.1 million and Monmouth Park at about $743,000.

Pennsylvania

Pennsylvania sportsbooks handled $798.7 million in September wagers, up from $498.5 million in August, according to the Pennsylvania Gaming Control Board’s monthly report.

Revenue before promotional deductions rose to $73.5 million from $50.5 million. But promotional credits increased to $28.8 million from $11.1 million, leaving $44.7 million in taxable revenue.

FanDuel led with $281.8 million in online wagers and $26 million in revenue before promotional deductions. Its $10.7 million in promotional credits left $15.3 million in taxable revenue, slightly below August’s $15.4 million despite the increase in betting.

DraftKings reported $251 million in online wagers and $20.5 million before promotional deductions. Its taxable revenue rose to $12.4 million from $10.5 million in August.

Fanatics Sportsbook finished third in online handle at $58.5 million, followed by BetMGM at $56.5 million and bet365 at $41.1 million. Their online taxable revenue totals were $3.1 million, $3.2 million, and about $718,000, respectively.

Statewide, sports wagering generated $16.1 million in tax revenue.