Google Finance announced Thursday that it will integrate prediction market data into its new AI-powered platform.
According to a Google press release, consumers will be able to type questions like “What will GDP growth be for 2025?” into the search bar to get a look at current and historical probabilities.
Google Finance will roll out the new features in the coming weeks.
Since Kalshi won the right to offer election betting last fall, prediction markets have been steadily creeping into the mainstream. Kalshi began offering sports event contracts ahead of the Super Bowl, and Crypto.com and its partner Underdog have also begun offering prediction markets. Polymarket is planning to launch in the U.S. in late November, and major sports betting companies including DraftKings (which acquired registered exchange Railbird) and FanDuel (via a partnership with CME) are making plans to enter the space, though it’s unclear if either or both will offer sports event markets to start.
Polymarket still not live in US
Polymarket has been on the sidelines since it was expelled from the U.S. in 2022 and fined $1.4 million by the Commodity Futures Trading Commission (CFTC).
In the last year, Polymarket acquired QCEX, an exchange already licensed by the CFTC, and got a $2 billion cash infusion from NYSE owner Intercontinental Exchange (ICE). Founder Shayne Coplan in September announced that the company had the “green light” to launch, but it appears the government shutdown has delayed that, by preventing the exchange from self-certifying new markets.
Despite not being able to offer contracts in the U.S., Polymarket’s global site took contracts on Tuesday’s elections, and, notably, the New York City mayoral election in which Kalshi and Polymarket traders correctly backed winner Zohran Mamdani. Polymarket has also been advertising all over New York City ahead of its launch.
Earlier this week, Polymarket revealed its U.S. fee structure, which will significantly undercut Kalshi’s, at least to start. The company will open with a flat fee of 0.01 cents per one-dollar contract traded, which translates into customers paying $0.01 per $100 in contracts as compared to an average of $1.20 on Kalshi per $100 in contracts.
As part of its new finance offering, Google also introduced “deep search,” in which the AI-powered platform will provide a more comprehensive answer to financial questions than a standard search. Per the press release, Google Finance has started rolling out in India, as well.
