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Massachusetts, Pennsylvania Latest To Post 10%-Plus July Holds

The sportsbooks' midsummer beating of the public continues to come through in revenue reports

by Chris Altruda

Last updated: August 21, 2025

Massachusetts-Pennsylvania July 2025

The summer of sportsbook success showed no signs of slowing down Wednesday when both the Massachusetts Gaming Commission and Pennsylvania Gaming Control Board reported sports wagering holds higher than 10% for July.

Bay State operators worked for their double-digit hold, finishing at 10.1% in claiming $49.2 million in gross revenue from $489.5 million handle. It was the third straight month and 21st time in 29 months of mobile wagering in Massachusetts the collective hold eclipsed 10%.

There was less sweat in Pennsylvania, where the 12.6% win rate ranked fourth in 81 months of wagering and resulted in $52.2 million in gross sportsbook winnings. It also came on the heels of June’s 13.8% hold that was the highest in a full month of betting in Keystone State history.

Of the 52 state reports that have published handle and revenue covering June and July figures, 46 have shown holds of 10% or higher. That contributed to June’s record U.S. hold of 12.4% when every state but Nevada landed in double figures.

The current July hold through 20 reports is 10.9% as operators have claimed $542.8 million in gross revenue from $4.97 billion handle.

Fanatics now No. 3 in handle in Massachusetts

Fanatics’ ongoing rise behind FanDuel and DraftKings came into sharper focus in Massachusetts in July with a record $55.3 million handle. The MGC does not disclose promotional spend among mobile operators, but wagering through Fanatics skyrocketed 163.9% from last year.

Revenue nearly doubled to $4.5 million, but the 8.2% hold was down more than 4.2 percentage points from June as month-over-month revenue slipped 3.5%. Fanatics has already surpassed its 2024 full-year revenue and handle totals with $27.4 million in winnings and $307.9 million in accepted wagers through the first seven months of 2025.

Fanatics’ jump in handle may have come at the expense of DraftKings, which failed to attain a 50% market share of mobile handle in its home state for only the second time this year. The $235.9 million worth of bets, though, was up 16.8% year-over-year, and DraftKings’ 10.6% win rate generated $24.9 million in winnings.

It was the fourth straight month DraftKings notched a double-digit hold, and its 11.4% mark for the year has contributed to already exceeding $250 million in revenue for 2025.

FanDuel remained locked as a distant yet solid No. 2 among mobile books for revenue and handle. Winnings were down 4.6% from July 2024 to $12.6 million, dragged down by a 10.3% hold that was two-thirds of a percentage point lower. Handle inched 1.4% higher to $121.6 million.

The gap between Fanatics and BetMGM for the No. 3 revenue spot was more narrow than handle. BetMGM also topped $4.5 million thanks to a year-best 11.9% hold on close to $38 million wagered.

FanDuel continues to run riot in PA

Everything about FanDuel in Pennsylvania is big: The digital juggernaut is the marketplace leader in handle and revenue while spending big and often crafting state-best holds. July proved no different as FanDuel rolled up $20.3 million in winnings thanks to a 14.6% hold on $139.5 million worth of wagers.

Though year-over-year handle declined 15.7%, it was still enough to push FanDuel over $15 billion all-time in the Keystone State. Revenue had a soften downturn at 13.2%, and its $4.6 million promotional outlay was its lowest since a $3.8 million spend in August 2023.

Eternal rival DraftKings posted back-to-back 13%-plus win rates for the first time in state history, following up its record 13.6% mark from June with a 13.1% win rate to keep $14.5 million of the $111.2 million wagered. Revenue jumped 31.5% as the four point-plus rise in hold offset a 9.6% dip in handle.

Fanatics also continued its roll versus Pennsylvania bettors with a third consecutive win rate above 12%. That allowed it to claim the final podium spot for revenue at $3.4 million. More importantly, Fanatics finally slowed its promotional spigot as its monthly spend was an all-time low of $896,762.

That led to $2.5 million in AGR and marked the first time Fanatics’ taxable winnings in Pennsylvania were more than 50% of its gross revenue, landing at 73.7%. BetMGM topped $3.1 million but remained with Caesars as the only mobile books yet to attain a double-digit hold this year.

BetRivers rounded out the top five with $2.1 million in combined revenue from its Pittsburgh and Philadelphia hubs, edging out bet365 ($2 million) and ESPN Bet ($1.9 million).