Polymarket still hasn’t fully launched its prediction market to wait-listed customers in the United States, but insured itself a major visibility boost domestically on Wednesday, announcing a media partnership with financial behemoth Dow Jones, which owns The Wall Street Journal, Barron’s, MarketWatch, and Investor’s Business Daily.
In a release, the collaboration was described as “exclusive,” which would differentiate it from previous prediction market-media deals, such as Google’s with Polymarket and Kalshi. It would also seemingly serve as an apt counter to Kalshi’s partnership with CNN.
“The Dow Jones group, including The Wall Street Journal, are setting a new standard for accessible, data-driven information to inform their readers,” Polymarket founder and CEO Shayne Coplan said in a release. “As Polymarket continues to expand, our prediction market data is increasingly relied upon for reliable, transparent, and accurate information. This partnership combines journalistic insight with real-time market probabilities — including the most-watched business news, like public company earnings reports — to create a truly comprehensive news experience for readers.”
Polymarket secured a return to the United States by purchasing QCEX — which held Commodity Futures Trading Commission (CFTC) certification — for $112 million in July. On Sept. 3, Coplan said Polymarket had the “green light” to resume business in the U.S.
Polymarket had been barred from offering services in the U.S. after reaching a 2022 settlement with the CFTC over its offering of unregistered event contracts.
A Polymarket spokesperson told Sportico that it is “continuing to roll users off the waitlist,” but has no timetable for completion.
Details of the Polymarket-Dow Jones deal
According to a release, the collaboration will include:
- A new “lens for understanding how markets assess probabilities and future outcomes,” illustrated by Polymarket data being displayed in dedicated data modules on Dow Jones digital properties and in select print materials.
- Dow Jones will add an earnings calendar bolstered by “market-implied expectations around corporate performance.”
- Additional “data-driven experiences” that have not been announced.
“We’re making prediction markets data accessible to our users, because it’s a rapidly growing source of real-time insight into collective beliefs about future events,” Dow Jones CEO and The Wall Street Journal publisher Almar Latour said in a release. “Our mission is to help people make decisions by offering them reliable news, data, and analysis. In partnering with Polymarket, we aim to help consumers better interpret market sentiment and assess risk alongside traditional financial indicators.”
Prediction market media deals new norm
Dow Jones joins several major media companies in integrating prediction market data through partnerships. Polymarket has been especially proactive in securing these deals as it returns to the U.S., so far announcing partnerships with Yahoo Finance, X (formerly Twitter), Google, and Google Finance.
